Sydnie Marlella Weeks is the founder and owner of the SMW Collection, being born, raised, and currently residing in Philadelphia, PA. Sydnie has always had an ardent passion for makeup, and got her start by practicing makeup artistry as early as 12 years old. Sydnie has been doing celebrity, bridal, and special event makeup since she was 15. Now 23 years old with over 10 years of experience, Sydnie Marlella decided in 2017 that the beauty world needed more substance than just makeup artistry.
Sydnie Marlella created her business of beauty consulting as a young entrepreneur and beauty influencer with the mission to empower her clients, and enhance their beauty, confidence, and joy through the power of makeup.
Sydnie has gained exponential growth and recognition within the last two years of business. She has been published in highly accredited magazines, taught master classes, spoke at business events & entrepreneurial conferences, and has also counseled new entrepreneurs and business owners. Sydnie is a multi-faceted young woman that created the SMW Collection to share her many gifts and talents with the world.